Awarded 2020 Silver Anvil~Top Multicultural Campaign of the year, PRSA
Previously Awarded In-House PR Team of the Year, PR Week
Spokesperson -- PR + Marketing Strategist -- Crisis Communicator
Content Creator -- Brand Ambassador -- Public Speaker
Senior PR strategist specializing in financial services and housing industries, crisis communications, media relations, branding and digital media. As a spokesperson and communications professional, I strive to develop compelling content and deliver a message through distinct, actionable, and measurable campaigns. Previously, I worked with Fannie Mae, as part of the crisis team assembled to help pull the nation out of the housing crisis. I traveled around the country as a foreclosure prevention spokesperson with the U.S. Department of the Treasury. And later, helping to connect the brand with Millennials and attract them to homeownership through education and open communication by launching #ReadySetHome, a column on Fannie Mae's consumer website The Home Story.
Most recently, I took the helm as Vice President of Public Relations for JPMorgan Chase, Home Lending, overseeing messaging, communications strategy and media planning for the business. Executing events and relationships with HGTV's Property Brothers, Google, Pinterest, Netflix's Queer Eye star Bobby Berk, and others. My true passion continues, the ability to lead authentic and relatable conversations about Millennials and finances, specifically the goal of HOME BUYING.
Millennial home buying: taking over the screen
ChedHER: The Homeowner's Journey
In February 2020, Keosha Burns, Vice President of PR for Chase Home Lending, joins 'ChedHER' to discuss how the face of homeownership is changing, challenges single homebuyers face, and gives tips on how to ease into the homebuying journey.
Adulting: Home Edition Video Series
I came up with this idea about three years ago and it sat in my notebook until the time was right and could put together the right team to execute. I wrote the content, produced/directed the videos, and lead the editing process until we had the ideal content to tell authentic stories about the Millennial home buying journey. I am so proud of this work.
ChedHER: The Myths of Home Buying Debunked
In December 2018, spokesperson for Chase Home Lending and expert on Millennial Homebuying, Keosha appeared on Cheddar TV on the floor of the New York Stock Exchange.
Featured Media coverage
Refinery29: It’s Time We Updated Our Concept Of The Traditional Homeowner
Article featuring Keosha Burns’ home buying experience.
Owning a home is still a part of the classic, old-school American dream — but for many, it’s a whole lot more than that. It represents freedom, pride, and most critically, financial security. And for Black women in particular, it’s also about setting a new precedent for what a “homeowner” even looks like.
HousingWire: Keosha Burns with Chase Home Lending on reaching new buyer groups
Mortgage marketers should be consumers of their own content if they expect it to resonate
In this segment, we talk with Keosha Burns, head of public relations at Chase Home Lending. Keosha built her career in Washington, D.C., joining the industry just shy of the events in 2008 at the Financial Services Roundtable, working closely with Treasury and HUD to address the housing crisis. Read more...
Washington Post Feature: Closing the Wage Gap
"More state, city lawmakers say salary history requirements should be banned"
Featured on the front page of the November 15 edition of the Washington Post in an article titled, "More state, city lawmakers say salary history requirements should be banned," as an advocate for women in shrinking the wage gap and encouraging women to always know their value and go for it. Read more...
Approaching 15 years of housing and financial services experience.
Leading all external communications for the mortgage bank, in coordination with other consumer bank businesses. Serving as primary spokesperson for all housing and mortgage-related issues, both proactive and reactive media activities, pulling on 10+ years of contacts and relationships. Developing and executing comprehensive and forward-thinking initiatives to meet business objectives, elevate the brand and respond to emerging market issues impacting the company. Crafting cutting-edge campaigns to reach various audiences with influencers ranging from micro-status to celebrities to key industry leaders.
Leading events and PR relationships with HGTV's Property Brothers, Google, Pinterest, Netflix's Queer Eye star Bobby Berk and others.
Serve as spokesperson for Fannie Mae across all areas of the business, highly skilled in oral and written communication. Advise senior leadership on communications strategy. Oversee media relations, developing and maintaining reporter relationships, with local, national
and international press, to garner media attention for company priorities, crisis communications and reputation management.
Represent the U.S. Department of the Treasury’s foreclosure prevention program, Making Home Affordable, setting the communications plan to garner local media coverage for nearly 150 events across the country, as well as onsite media management and production.
Responsible for communications strategy and executing day-to-day press activities, which included acting as spokesperson, maintaining strong press contacts, conducting interviews and developing key messages/talking points. Project managed activities directly with CEO-level membership, including the organization of the community service week. Worked alongside U. S. Department of the Treasury in the development of the HOPE NOW initiative, created to address the housing crisis in 2008, at the direction of Secretary Hank Paulson. Oversaw website content and design for FSRound.org, HOPENOW.com and
MyMoneyManagement.net. Supported VP of Public Affairs.
Articles published on Medium.com
Writing for the Media
- Chase, Google Track Down Where Buyers Start Their House Hunt
- Chase and Pinterest Uncover What Home Renovation Projects & Trends Consumer Care About Most
- Fannie Mae Takes Additional Steps to Streamline Short Sale Process
- Chase Offers up to $3,000 in Homebuyer Grants and Incentives Service Lower-Income Communities