• Overview

    Awarded In-House PR Team of the Year, PR Week

     

    Spokesperson -- PR + Marketing Strategist -- Crisis Communicator

    Content Creator -- Brand Ambassador -- Public Speaker

     

    Senior PR strategist specializing in financial services and housing industries, crisis communications, media relations, branding and digital media. As a spokesperson and communications professional, I strive to develop compelling content and deliver a message through distinct, actionable, and measurable campaigns. Previously, I worked with Fannie Mae, as part of the crisis team assembled to help pull the nation out of the housing crisis. I traveled around the country as a foreclosure prevention spokesperson with the U.S. Department of the Treasury. And later, helping to connect the brand with Millennials and attract them to homeownership through education and open communication by launching #ReadySetHome, a column on Fannie Mae's consumer website The Home Story.

     

    Most recently, I took the helm as Vice President of Public Relations for JPMorgan Chase, Home Lending, overseeing messaging, communications strategy and media planning for the business. Executing events and relationships with HGTV's Property Brothers, Google, Pinterest, Netflix's Queer Eye star Bobby Berk, and others. My true passion continues, the ability to lead authentic and relatable conversations about Millennials and finances, specifically the goal of HOME BUYING.

  • Millennial home buying: taking over the screen

    ChedHER: The Homeowner's Journey

    In February 2020, Keosha Burns, Vice President of PR for Chase Home Lending, joins 'ChedHER' to discuss how the face of homeownership is changing, challenges single homebuyers face, and gives tips on how to ease into the homebuying journey.

    Adulting: Home Edition Video Series

    I came up with this idea about three years ago and it sat in my notebook until the time was right and could put together the right team to execute. I wrote the content, produced/directed the videos, and lead the editing process until we had the ideal content to tell authentic stories about the Millennial home buying journey. I am so proud of this work.

    To watch all three videos, visit:

    Jade

    Krista 

    Anitra

    ChedHER: The Myths of Home Buying Debunked

    In December 2018, spokesperson for Chase Home Lending and expert on Millennial Homebuying, Keosha appeared on Cheddar TV on the floor of the New York Stock Exchange.

  • Featured Media coverage

    Refinery29: It’s Time We Updated Our Concept Of The Traditional Homeowner

    Article featuring Keosha Burns’ home buying experience.

    Owning a home is still a part of the classic, old-school American dream — but for many, it’s a whole lot more than that. It represents freedom, pride, and most critically, financial security. And for Black women in particular, it’s also about setting a new precedent for what a “homeowner” even looks like.

    Read more...

    HousingWire: Keosha Burns with Chase Home Lending on reaching new buyer groups

    Mortgage marketers should be consumers of their own content if they expect it to resonate

    In this segment, we talk with Keosha Burns, head of public relations at Chase Home Lending. Keosha built her career in Washington, D.C., joining the industry just shy of the events in 2008 at the Financial Services Roundtable, working closely with Treasury and HUD to address the housing crisis. Read more...

    DC Housing Finance Agency Feature

    2015 Annual Report

    The DC Housing Finance Agency recently featured me on a two-page spread in their 2015 Annual Report, as a homeowner who took advantage of the DC Open Doors program. For the full report, click here.

    Washington Post Feature: Closing the Wage Gap

    "More state, city lawmakers say salary history requirements should be banned"

    Featured on the front page of the November 15 edition of the Washington Post in an article titled, "More state, city lawmakers say salary history requirements should be banned," as an advocate for women in shrinking the wage gap and encouraging women to always know their value and go for it. Read more...

  • Top Experience

    Leading all external communications for the mortgage bank, in coordination with other consumer bank businesses. Serving as primary spokesperson for all housing and mortgage-related issues, both proactive and reactive media activities, pulling on 10+ years of contacts and relationships. Developing and executing comprehensive and forward-thinking initiatives to meet business objectives, elevate the brand and respond to emerging market issues impacting the company. Crafting cutting-edge campaigns to reach various audiences with influencers ranging from micro-status to celebrities to key industry leaders.

     

    Leading events and PR relationships with HGTV's Property Brothers, Google, Pinterest, Netflix's Queer Eye star Bobby Berk and others.

    Serve as spokesperson for Fannie Mae across all areas of the business, highly skilled in oral and written communication. Advise senior leadership on communications strategy. Oversee media relations, developing and maintaining reporter relationships, with local, national
    and international press, to garner media attention for company priorities, crisis communications and reputation management.

     

    Represent the U.S. Department of the Treasury’s foreclosure prevention program, Making Home Affordable, setting the communications plan to garner local media coverage for nearly 150 events across the country, as well as onsite media management and production.

     

    Responsible for communications  strategy and executing day-to-day  press activities, which included acting as spokesperson, maintaining strong press contacts, conducting interviews and developing key messages/talking points. Project managed activities directly with CEO-level membership, including the organization of the community service week. Worked alongside U. S. Department of the Treasury in the development of the HOPE NOW initiative, created to address the housing crisis in 2008, at the direction of Secretary Hank Paulson. Oversaw  website content and design for  FSRound.org, HOPENOW.com and
    MyMoneyManagement.net. Supported VP of Public Affairs.

  • Education - activities

    Communications-Public Relations,

    B.A.

    2002 - 2006

    Minor in English

    Public Relations Student Society of America

  • Columnist: millennial home buying expert

    I've recently launched a 9-part series column, chronicling one Millennial's journey to homeownership, #ReadySetHome. It also happens to be my own. #ReadySetHome is published by Fannie Mae's consumer blog, The Home Story. 

     

    Road To Homeownership: Realizing I Wanted To Own A Home Someday

    The start of her journey—realizing I wanted to own a home, someday and how customer service is a vital part of the home buying process.


    City Living And The Housing Finance Agency

    How working with a down payment assistance program helped me find surprisingly affordable financing for my first condo.


    Getting Tips From A Real-Life Professional

    About the importance of working with a HUD-approved housing counseling agency.


    How I Chose My Lender

    My search for the right lender.

     

    The App I Wish I’d Had A Year Ago: Home By Fannie Mae

    How using a mobile app, like HOME by Fannie Mae, can be a major tool in learning about homebuying.

     

    TBT: How I Saved For My Down Payment

    A huge part of the homebuying process is saving for a down payment. A look into some of the big decisions I had to make in saving for my home.

     

    The Many Stages of Homebuying Anxiety

    Adrenaline runs high for many homebuyers, some insight into how nerve-racking buying a home can be.

     

    Ready or not, It’s Time: Walkthrough and Paperwork Delays

    A few more experiences that came up near the end of my homebuying process.

     

    Finally, I am Homeowner:

    The much-anticipated conclusion to my journey, the final delays and details.

     

  • Connect

    Burns.Keosha @ gmail.com